What Is GetResponse??
GetResponse is a complete email marketing solution. It provides turnkey newsletter publishing and hosting features, as well as unlimited follow-up autoresponders to deliver information to your subscribers and convert them to paying customers. Through responsible and fully automated list hygiene, anti-spam practices and established relationships with major Internet Service Providers and Email Service Providers, GetResponse prides itself on the highest possible email deliverability to ensure that your messages get through to your prospective customers. GetResponse has established relations with all the major ISPs and Email Service Providers to ensure undisrupted email deliverability for our customers. We delivers over 5 billion messages each year from 172 countries. GetResponse is fully scalable and capable of handling both small and very large lists alike (1+ million subscribers). GetResponse in highlights: – Over 100,000 active accounts – GR FREE version available – Deliverability of up to 68% higher than our competitors – Unlimited autoresponders, follow-ups, campaigns, lists, messages – Powerful, automatic message personalization – Smart tracking features – Built-in anti-spam filters What benefits does it bring? – Catches lost sales and jolts your leads into profitable action – Boosts your lead generation and business-building results – Chops away tedious and repetitious email marketing tasks When you join GetResponse, you will be supported every step of the way on your path to successful email marketing by our excellent customer support and materials (context help, user guides, FAQs and video tutorials). You will benefit from industry-leading email deliverability which we consistently maintain through our solid relationships with ISPs, our proactive delivery initiatives and our strong anti-spam commitment. Become a GetResponse customer today and find out how you can instantly get tangible, measurable results without wasting your time or investing a lot of money.
Top 10 Reasons to Have an Ezine
Establish yourself as a trusted expert.
People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
Build a relationship with the people on your list.
It’s common knowledge that people like to buy from people they like. By using ezines to connect with readers in their homes, you can develop a relationship of familiarity and trust. Be sure to share a little about yourself or your company in every issue, whether it is an anecdote, event, or employee spotlight.
Keep in touch with prospects and clients.
Consideration should be given to eventually developing two ezines: one for prospects and one for clients, as each require different information. This is a great way to notify your readers of weekly specials or upcoming product launches, offer new articles or customer stories, and provide links (or urls) to updated FAQs, blogs and splash pages.
Drive traffic to your website or blog.
As noted in #3, remember to call attention to new blog posts or other changes to your website with links directly to those pages. Remind readers of your online newsletter archives. Promote special sales (maybe with discount coupon codes only for subscribers) with a link to the sales page. Use links to turn your ezines and newsletters into ‘silent salespersons’– driving traffic to your website and building your lists around the clock.
Build content on your website.
Make a habit to adding your ezines and newsletters to your website in an archive area. This serves a several important purposes:
Visitors can read an issue or two to determine if your ezine will be of interest to them, which could help to increase sign-ups and potential sales. If you optimize your article placements, you will not only make your website ‘meatier’, but you’ll also bring new traffic from the search engines.
Get feedback from your readers.
Make it easy for you to stay in touch with prospects and customers and vice versa. Ask them to take action and comment on your articles and offers. Conduct polls and surveys. Start a ‘Letters to the Editor’ column in your ezine. Feedback allows you to fine tune your messages, target your marketing, and expand your product line. It’s also great for relationship building!
Develop an information product.
If you deliver your newsletter once a week and include two articles, at the end of a year you’ll have 104 well-researched articles in your portfolio! Pick the best-of-the-best and turn them into a bonus ebook for opting-in to your list, submit to download sites to build your list, or sell in PDF-format!
Grow your mailing list.
Let your ezine subscribers work for you. Be sure to remind your readers that it’s okay to forward your newsletter to anyone they’d like. In addition, it’s important to include sign-up instructions for those who received your ezine from viral marketing methods. A simple line titled, ‘Get Your Own Copy of XXXXXX’, with a link to your squeeze or opt-in page is all it takes!
Gather demographic data.
By offering surveys, feedback forms, and niche reports, you’ll be able to get valuable information about your prospects and customers. Learn what makes your readers tick, how to better serve them, and how to give them what they want. Make sure they become repeat customers!
All of the above benefits of publishing an e-zine are free or almost free. The small cost of a top-rated e-zine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, pay-per-click or other means of promotion. Not only that, but someone has to manage that production! Because your GT newsletter is delivered online, you can grow your list to be as large as you want without worrying about the expense. Bottom line − it’s proven that email marketing is the most cost-effective marketing solution for companies just like yours!
Video Email Marketing Give a face and a voice to your messages and triple your click-through rates! GetResponse Multimedia Studio lets you record and store up to 100MB of video email marketing files, right from your account. Deliver high-impact customer testimonials, product demos, and event videos − no added software or expense required! Twitter Integration Millions of potential customers are getting their product “buzz” from social networks − and you need to be there! GetResponse puts you in the middle of this non-stop conversation with point-and-click integration. Let Twitter deliver instant links to your latest campaigns, coupons and blogs today! Online Surveys With GetResponse Surveys, research won’t cost you a dime extra! Ask as many questions as often as you want and get the data you need to improve products, target campaigns and stay ahead of the competition! It’s a snap to use – just point and click to design, then publish and watch the results roll in. 300+ Industry Templates Looks matter! Choose from over 300 Industry HTML Templates to create eye-popping campaigns for every audience and industry. Use our intuitive editor to customize your email communications with cool graphics, fonts and formatting, then brand with your company logo and colors to sign your masterpiece! Split Testing To ensure you get the best results from your email campaign, test it first! Create up to 5 messages, with different personalization techniques, subjects, and styles. GetResponse will test each version for you, then automatically select and send the best! It takes only minutes and can save you cash − and lost customers! GetResponse for iPhone Keep your finger on the pulse of your campaigns! GetResponse for iPhone gives you instant access to your dashboard and key stats, so you can react, anywhere, anytime. Add subscribers manually or import from your Address Book and you’ll never miss an opportunity to grow your list and your business! Email Analytics Make sure every campaign is better than the last! Let GetResponse track every open, click, unsubscribe, and purchase. Review your stats by product, date, domain, and more! See the Big Picture with visual graphs, and get customized reports in your inbox daily. With GetResponse, smart decisions are a snap! Guaranteed Deliverability GetResponse applies over 10 years of expert human and state-of-the–art system monitoring so your email marketing messages end up in prospect inboxes, not their junk folders! From our automated list hygiene, to our established ISP relationships and feedback loops, GetResponse ensures that your campaigns – and your brand – are always protected and compliant. Coaching and Support GetResponse expert staff is on hand 6 days a week to help you maximize your email marketing – and your profits! Whether you’re a team of one or 20, we’ll work with you ever step of the way so you market smarter and faster − without adding staff. Get in touch via phone, email, or live chat. It’s friendly and it’s free! GetResponse Enterprise GetResponse Enterprise is a fully stand-alone system, engineered to provide high-volume sending, superb reliability, and expert support at an affordable price. Your enterprise-level service is hosted on a separate, high-end machine with two dedicated IPs and is capable of sending up to 1,000,000 messages in a 24-hour period. This state-of-the-art system is managed automatically based on our advanced “send-and-delivery” GetResponse analytics, and monitored by a team of enterprise delivery experts.